Dentist marketing is the process of attracting and engaging patients to grow your business. It involves a combination of online and traditional marketing techniques including website SEO, digital ads, social media, patient-centered marketing, local search optimization, and more. A well-rounded dentist marketing strategy will ensure that you’re able to connect with prospective patients, grow your reputation in the community, and improve your bottom line.Find Out More

Why Google Ads Are Crucial for Dentist Marketing Success

Developing a dentist marketing strategy that captures the attention of potential patients begins with creating a strong, clear culture. The most successful practices define their culture with thoughtful and inspiring Mission, Vision*, and Values Statements. This core ethos is the backbone for all other marketing decisions because it determines how your practice will be perceived by your customers.

The next step in dental marketing is optimizing your website so it shows up in relevant searches. This includes ensuring your content is informative and optimized for mobile viewing. Having a responsive website also helps build trust with patients because it’s more likely they’ll be able to interact with your practice from a mobile device.

Another way to increase your online visibility is by collecting and promoting reviews and testimonials. This helps potential patients understand how others have benefitted from your services and positions you as an industry leader.

Finally, don’t forget about offline marketing tactics like direct mail postcards and local events. This type of marketing is less expensive than advertising on Google and other paid channels and it can be used as a way to keep in touch with existing patients or introduce your practice to new ones.