In a paid social advertising company customers are scrolling, swiping and sharing more than ever before, paid social advertising is becoming essential to your digital marketing strategy. While organic social media is often positioned as the end-all and be-all of social media, the truth is that both organic and paid social should work together to maximize reach and encourage action from your target audience.

Paid social ads are a type of sponsored content that is delivered on social media platforms to targeted audiences based on their interests, demographics and other criteria set by the brand. They can be used to generate more sign-ups for your newsletter, increase website traffic or sales leads, build awareness, and much more. Unlike traditional advertising like billboards or TV ads, paid social campaigns give you access to in-depth campaign and audience data. This allows you to easily optimize your content and improve ROI.

Partnering for Success: Choosing a Paid Social Advertising Company

Each major platform, such as Facebook, Instagram, YouTube, LinkedIn, TikTok and Twitter, offers a business account that enables you to create ads or boost posts. Each has a variety of targeting options, such as geographic, demographic or behavioral. You can also use retargeting, which shows your ads to social media users who have visited your website.

When it comes to creating a compelling paid social campaign, you need high-quality visual content that resonates with your audience and aligns with your goals. The best way to determine what that looks like is by analyzing your existing social media posts, using each platform’s analytics tools and diving into audience insights from a tool like Semrush.