When people are looking for a product or service, they turn to search engines like Google and Bing to find it. Those search engines spit out a page of results that are most relevant to what they need, and SEO (search engine optimization) is how businesses make sure their websites show up in those results.
Who is the CEO of one SEO?
Marketing and seo services help with brand awareness, which is one of the top marketing goals for many agencies. By helping you rank higher in relevant SERPs, SEO creates sustained online buzz about your brand and its products or services, and can help bring new customers into your business.
Increased traffic is another benefit of effective SEO, since the top positions on search engine result pages receive the most clicks and impressions. This is especially true for e-commerce sites, where SEO can drive significant revenue. Additionally, SEO can also improve the effectiveness of other digital marketing methods, such as email newsletters or social media, by increasing site footfall.
As you pitch your agency’s marketing and seo services, be prepared to explain how the process works to potential clients. Most small businesses aren’t familiar with SEO, so it is important to approach the conversation with a basic understanding of what SEO is and how it can benefit their business. You can do this by tailoring your pitch to the decision maker, focusing on their business model and industry and showing them how you’ve helped similar businesses in similar situations.